Recording, editing, and publishing are essential parts of the podcast production process. However, it's also important to grow a loyal audience that encourages you to keep working. Review this brief guide to learn how to expand your reach and gain new listeners every day. 

3 Tips for Expanding Your Podcast's Audience

1. Use Other Forms of Media

Creating websites and social media pages will increase the likelihood that a new listener will stumble upon your podcast. Build a website dedicated to the podcast, and share it on your personal accounts. Ask friends and family members to share the link as well. 

You should also create profile pages on the most popular social media platforms — including Instagram®, Facebook®, and Twitter® — to interact with listeners and offer updates. Replying to comments and sharing audience members' listening experiences can increase engagement and help you show up on other people's feeds. 

2. Invite Guests

Having a guest on an episode can increase your reach significantly. Whether the guest is a friend, another podcast host, or an expert in the field, they'll likely advertise the episode on their social media accounts, exposing the show to many new listeners. 

When considering a potential guest, think about their audience. You should choose someone with a demographic that's similar to your current fanbase. Other podcast hosts are ideal guests because their audiences are already interested in the format. Meanwhile, a professor in the field can expose the show to students and other academics who are invested in your subject matter. 

3. Create Written Content

By focusing on search engine optimization (SEO), you can help the podcast show up more frequently when people look for information related to your content. Written content helps search engine algorithms understand what the podcast is about.

Start by transcribing each episode to let these algorithms utilize your content's keywords. If possible, provide relevant links and credible sources, which are essential aspects of SEO. 

Consider using a blog format to create exclusive articles that delve deeper into your podcast's topic. This written content will increase how much time people spend on your website, which will tell search engines that it's a valuable source of information. 

If you need help with the podcast production process, turn to Studio Americana. Serving Minneapolis, Twin Cities, and Moorhead, MN, as well as Fargo, ND, this company provides various podcast services, including recording, editing, and transcribing. Call (612) 272-7970 to speak with a friendly team member about your goals, or visit them online to learn more about their podcast production services. Schedule a free Zoom call to get started.