Podcast platforms have added millions of new shows to their catalogs in the past year. Are you ready to get in on the action? If so, you may be researching what you need to do to create a successful podcast. The guide below outlines some must-follow steps—and some to avoid—for a successful launch.

Dos: 

Be consistent. 

After deciding on a theme and producing new episodes, no host wants to gain a subscriber or follower then lose them because of an erratic release schedule. Whether you decide to post new content weekly, biweekly or monthly is up to you, but stick to it so your listeners know what to expect and aren’t left disappointed by a seemingly random absence. 

Invest in quality.

Serious podcasting requires dedicated equipment. Recording on a phone won’t produce the clearest sound and will make you less competitive in the market. At a minimum, you’ll need a quality microphone, a computer for editing, and headphones. If purchasing equipment yourself isn't in the budget yet, look for a studio that offers production kits. Renting a premade setup takes the guesswork out of what to use so you can focus on the creative aspects of your podcast. If the show becomes a source of income, you'll also feel more confident about buying equipment later.

Don’ts: 

Edit too much. 

Podcasts are meant to be somewhat conversational, even if you have a script planned. Some editing is necessary to maintain the overall progression of the show, but too many cuts can disrupt the flow of conversation and become obvious to your listeners. Prioritize major digressions or segments with poor quality, but allow for some natural deviations from the topic if you successfully guide the conversation back to the main topic. 

Go too off-topic. 

Your listener clicked on your episode to learn more about a specific subject. While a brief recap of a previous episode or life event can be appealing to listeners, they expect you to dive into the subject material sooner rather than later. Since many podcasts only run between 20 and 30 minutes, spending too much time on content unrelated to your niche may cause listeners to lose interest and look elsewhere. 
 

It’s an exciting time to get into podcasts, and Studio Americana in Minneapolis, MN, can help get your idea off the ground. Bring your own equipment or rent a kit, then enjoy their wide array of sound services, including editing, audio publishing, and remote feedback. Call (612) 272-7970 or book a free Zoom call to discuss your podcast needs with a team member, and visit their website for pricing information.