Like many industries, golf courses are facing a brand-new business landscape. Keeping your image and marketing strategies fresh is essential to draw in new customers, especially younger golfers who will keep coming back for decades. Here’s how new technologies, like social media and drones, can help increase your course’s visibility and popularity.

How to Market Your Golf Course to a Modern Audience

1. Boost Your Online Presence

More customers are connecting to providers online, so it's important to make your business easy to find. You should have an attractive, professional website that includes relevant keywords, like “golf course” and your location. This will help you rank higher in relevant web searches and draw more traffic. You also need social media accounts that allow you to respond promptly and professionally to all inquiries—especially complaints, where you can turn a negative comment into a positive chance to show your company’s responsiveness.

3. Use Drone Videos

A golf course video taken from above can show off the impressive size of your course and make it look inviting. It can also give viewers an idea of how your holes are laid out and make them excited to play. This is also your opportunity to show off the entire property, including any clubhouses, pro shops, and practice ranges.

A local drone service can take photos and videos of your course, which you can post online or even use as part of a commercial. Showcasing the course from a fresh perspective is not only beneficial for attracting new customers, but it can also appeal to returning golfers who need to be reminded how much they love visiting your grounds.

3. Hold Events

Events on your golf course attract your usual clients and newcomers, expanding your customer base. In addition to hosting traditional leagues and tournaments, consider being available for corporate and family outings. Planning beginner events can be a fun way for parents to get their kids interested in golf and can even be a unique date idea. Themed team events around holidays often draw more interest than a standard tournament and create eye-catching photo opportunities for social media.
 

For aerial photography and golf course videos to promote your establishment, choose Kentucky Drone Solutions in Georgetown. Owned by a certified fixed-wing pilot and serving Scott County, this drone service not only uses top-of-the-line equipment to create quality images, but they will also help you edit, present, and stream media to market your services. Call (859) 321-3915 or visit their website to get started.