Attracting students is a vital part of a successful dance studio. While the business world might feel foreign to you at first, marketing can be a creative outlet that allows the studio’s personality and unique approach to shine. If you’re struggling with self-promotion, try these strategies for boosting your studio’s profile. 

How to Market Your Dance Studio

1. Team Up

A partnership with a local shop can benefit both businesses. Seek locations that are somewhat related to dance, such as athletic-supply stores, concert halls, or health-food shops. Ask if they’re willing to exchange promotional materials or set up a mutually beneficial discount system. As you share information on their goods and services with your students, the other business will spread the word about the dance studio to their customers.

2. Use Social Media

Social media accounts are free tools that reach a broad audience. Keep them active with frequent posts on a regular schedule. Get a feel for each platform and tailor the content to its aesthetics. Instagram is artsy, but Twitter is all about concise, easy-to-digest information. Use the accounts to announce upcoming events and classes, offer discount codes, and provide an inside look at how the studio operates. Check the comments section often and interact with the audience. This makes the business look active and inviting. 

3. Host Events

Arrange a free class day, or invite the neighborhood for an open house. Make things fun and low-key, with plenty of participation opportunities. Let potential students meet the instructors and get a feel for the dance studio’s atmosphere. Advertise the event on social media and with local partner stores. Ask students to bring their family and friends. Offer gifts or discounts for registering students to boost sign-ups. 

4. Be Active in the Community

Business owners who support community events get noticed. Wear gear with your studio logo and carry business cards so it’s easy to share contact information on the spot. Contact the local PTAs and make donations in the studio’s name. This can grab the attention of parents whose kids need a regular after-school activity. Reach out to the local community center about offering a free class in their building. They have a wide reach, and the event can quickly pay for itself through new student enrollment.

For more dance studio business coaching, reach out to More Than Just Great Dancing in Onalaska, WI. Studios across the world have turned to this experienced team for access to inspiring tools, resources, and coaching. Built around a professional, supportive community, the company focuses on helping studio owners meet top-notch standards while reaching their business goals. Get more motivational tips online, or call (608) 790-8404 to learn about their membership programs.