If you have a passion for dance and education, running a dance studio may be your dream career. While enthusiasm and engagement are important parts of starting a small business, working from a clear plan will ensure lasting success. If you’re new to entrepreneurship, try using these strategies to get your studio started on the right foot.

3 Steps to Running a Successful Dance Studio

1. Build a Community

Every dance studio needs students, and it helps to have clients lined up before opening day. Get involved in local events and learn what type of dance programs interest parents in the community. Building class schedules around current needs will yield more successful results than trying to persuade people to change their goals. 

Once classes begin, form close relationships with students and their families. Having an excellent reputation in the community provides priceless organic networking, and treating every student with respect leads to lifelong clients.

2. Learn From Others

Visit some successful small businesses and take notes on what’s appealing about their marketing strategies. Besides other dance studios, look into related activities, like recreational sports and performing arts classes. 

Consider joining a professional network for ongoing advice and support. For example, you can look for small business owner groups on social media or treat other entrepreneurs in the area for lunch to learn about their journeys. Getting input from others who have been in the same position will help you avoid preventable mistakes.

3. Take Breaks

A studio owner’s personality and enthusiasm can significantly impact their success. Don’t get so caught up in business plans and marketing strategies that you forget to enjoy the aspects of dance that made you want to open a studio in the first place. 

Set aside personal time to renew inspiration, pursue a hobby, or simply relax. A healthy work/life balance can be especially tricky for small business owners, but finding time outside the studio is vital to avoiding burnout.

Contact More Than Just Great Dancing for ongoing help and support when starting a dance studio. Headquartered in Onalaska, WI, this consulting service offers a wide range of personalized resources to dance studios across the United States. Learn more about their membership benefits online, or call (608) 790-8404 to review the application process.