Opening a dance studio is an enormous undertaking. As you prepare for your grand opening, you’ll feel everything from a rush of excitement to butterflies fluttering around in your stomach. It’s natural, especially if you’re concerned about your enrollment numbers. Fortunately, there are several effective ways to increase those figures to ensure your business is a success. Here are some ideas.

How to Increase Enrollment at Your Dance School

1. Hire Only the Best

When a studio employs the best instructors, it is more likely to draw students who are truly interested in the art of dance. There’s great benefit to learning from experienced individuals who know everything from the moves themselves to the history of those moves. 

Skilled instructors weave an interesting story, helping students develop a deeper interest in the art while teaching them the proper form to avoid injury. They are committed to creating a fun, engaging, and educational environment that encourages students to learn more. Quality teachers also contribute to your reputation, helping you stand apart from other studios in the area.

2. Be Active on Social Media

Maintaining an active social media presence is important because it helps you connect with the community. This is an excellent medium to share your special announcements, such as deals on enrollment or exciting events you have planned. 

Use your platforms to invite interested people to stop by for a free guest pass. Welcome them to attend a class of their choosing so they can get a feel for your dance studio. Share videos of your students online so people can see just how much fun everyone has in class and the caliber of what they’re capable of learning.

3. Host Some Community Events

Being active in the community is an easy way to create a local name for yourself. You might host a free outdoor dance class and pass out business cards or invite people to come to a free course, for example. You can enter your students into area dance competitions or have a fun flash mob that goes viral. Make sure to select an area that draws people in your specific demographic, since that’s the most effective way to connect with prospective enrollees.
 

To learn what you need to boost your enrollment, check out More Than Just Great Dancing in Onalaska, WI. This coaching program offers the advanced tools, resources, and coaching they need to achieve the highest standards in the dance industry. Visit their website or email admin@morethanjustgreatdancing.com to learn more about their membership options.