These days, digital advertising is the fastest and most effective way to reach potential customers. However, since the market is so flooded, it’s important to learn how to make your ad stand out. Use these four tips to create a memorable online ad for your business.

How Can You Create a Strong Digital Ad?

1. A Memorable Headline

This is what will grab your audience’s attention and, hopefully, entice them to want to know more. If they don’t read more right away, the headline should be enough to park your brand in their minds for later. For example, if someone is advertising a special for a nail salon, their headline might read “Put Your Best Foot Forward With 50% Off First-Time Pedis.”

2. Targeted Audience

Determine which type of people will be reading your advertisement and who will be most likely to take advantage of it. Using the nail salon example, targeting an age range of 18 to 65 is far too vague. Instead, the salon may want to focus the ad on women ages 25 to 50. They could also focus on customers in a specific location, such as suburban households in their town.

3. Your Stand-Out Feature

Just because you’re offering an appealing discount doesn’t mean a customer will pick your deal over the countless other promotions in the area. Make it a point to illustrate how you’re different from the competition. For the nail salon example, perhaps they are committed to using fair trade products or beauty brands that aren't tested on animals, or they may offer massage chairs and refreshments for every client. Whatever your stand-out feature may be, include it in the digital advertising for a better chance at attracting customers.

4. Search Engine Optimization

Search Engine Optimization (SEO) involves putting keywords into the advertisement that pertain to your business and its products or services. This way, when customers enter any of the keywords in a search, your website or profile will show up higher in their search results, and they’ll be more likely to find your deal.

For more answers on how to build a successful digital advertising campaign, reach out to Orson Media Events of Portland, OR. This marketing company provides tailored SEO and creative design services so you can build an ad that brings results. Whether your goal is to boost sales or increase brand awareness, you can rely on their tech-savvy team to come up with a strong game plan. Visit the website to learn more about their services, or call (503) 358-8708 to schedule a consultation.