Architectural signage includes any custom signs implemented within a building or campus that provide directions or call attention to the brand. Since they are integrated into a business’s location, these signs are often built by professional sign manufacturers using quality materials. If you’re considering this type of signage for your building or campus, here are some top design considerations. 

What to Consider When Designing Architectural Signage for Your Business

1. Integrate Your Branding

Architectural signage should integrate into your location seamlessly, since visitors will likely interact with it throughout their visit. Make this signage consistent across your facilities by including the same colors, fonts, and graphics used in your other branding elements. For example, the sign directing visitors to the entrance from your parking lot may include your company’s logo at the top, along with the same font and color scheme used in your interior signage. 

2. Make Them Accessible

Signage that provides important directions within a public space must be accessible to everyone who visits, per ADA rules. This often means including Braille underneath text for visually impaired individuals and placing signs where they can easily be read or reached by those with disabilities. To meet all federal and local requirements, work with a sign manufacturer that specializes in ADA compliance. 

3. Choose Durable Materials

Since architectural signs are integrated into your actual building, they aren’t changed out frequently like commercial signs used to promote sales or promotions. The quality of your signs can help you make a positive impression on visitors, so choose durable materials that will continue looking new for years. For example, metal and composite materials often hold their shape and appearance better than simple signs made from laminated paper. 

If you’re looking to add architectural signage to your facilities, contact Signs PDQ Inc. Based in Eastlake, OH, the company offers architectural and ADA-compliant signs for businesses throughout the country. They offer completely customizable offerings using quality materials, while still maintaining wholesale prices. Visit the website to see a full list of options. To request a consultation, call (440) 951-6651.