Starting a small business takes a lot of work, but you don't have to do everything entirely on your own. Local governments want local shops and entrepreneurs to thrive, and they have the resources to help your business survive the tough first years. Here's a closer look at why you should ask for some municipal help.

How Can Local Government Assist New Businesses?

1. Localized Promotions

Many local governments are active in their respective communities, and they'll help promote your business to the public in the weeks leading up to its opening day. Depending on city regulations, you might see advertising on buildings around town and on municipal social media pages. City workers will help build excitement for your opening, encouraging locals and tourists to join in the grand opening.

2. Additional Funding

City governments have connections to agencies that provide bridge funding to help businesses stay afloat. This monetary aid is gathered through crowdfunding and donations and can be used to cover payroll, outstanding debts, and other bills you're responsible for. 

This is especially useful during times when the economy is struggling, as has been the case since the pandemic began. With rising inflation and lower profits, many companies are struggling to maintain employees and stay in business. 

3. Free Resources

Many local governments have access to free resources that are useful when starting a new enterprise. They may have a webpage or paper directory that can provide you with training and workshops that will help guide you in creating a successful business strategy. If you're a first-time entrepreneur, you might benefit from courses that cover financing, real estate, marketing, and hiring trends that are necessary, no matter what type of business you're running.

If you're opening a small business in Florissant, MO, don't forget to utilize the resources of your local government. The City of Florissant can help you secure funding and advertise through local channels online and in person. The strength of the community and every citizen is paramount, so visit their website to learn more. Call (314) 921-5700 to speak with someone about your new business today.