Your business’s storefront has the power to draw customers in or put them off your brand. Thankfully, there are many ways to create an inviting storefront, such as selecting commercial awnings in vibrant colors and choosing the ideal font for the glass windows, door, and signage. Use the following tips to ensure the font you pick suits your business perfectly. 

How to Choose a Business Storefront Font

1. Narrow the Selection Down to Legible Options

As a first step, look for fonts celebrated for their legibility, as you don't want customers to strain to read your store’s name, business hours, and other relevant information. Some of the best fonts in terms of readability include Helvetica, Calibri, Big Caslon, Garamond, and Baskerville. Avoid cursive fonts that are typically hard to read, and refrain from using more than two fonts to make sure your business looks cohesive. 

2. Let Your Products or Services Inspire You

The best fonts for your business will compliment your brand. For example, if you sell bridal accessories or baby products, a softer font with an elegant touch such as Baskerville might work better than Futura, which has a unique look ideal for a novelty or comic book store. Any services you provide should also influence your decision. For instance, the old-world charm of Big Caslon would suit a traditional Italian restaurant. 

3. Keep the Outdoor Design in Mind

Make sure your selection does not clash with other storefront materials, including your commercial awning. If the awning features bright, bold colors, a formal or antique-looking font will appear out of place. Alternatively, if your commercial awning features muted hues that contribute to a soft, warm vibe, block letter fonts or bubble letters can create a confusing result. To appear more stylistically consistent, opt for a font that matches the tone of your other outdoor design elements.

If you need new commercial awnings to create a beautiful storefront, talk to B&W Awning Company in Lexington, KY. Since 1885, the licensed and insured company has served Kentucky, Ohio, and Indiana, as well as the surrounding states, and always provides the highest level of craftsmanship. Call (859) 254-0973 today to request services, or learn more about their commercial awning options online.