Business flyers are an inexpensive, yet effective, method of promotion. This is especially true when it’s eye-catching and well-designed, which ensures you receive the greatest return on investment for your advertising dollars. Before scheduling printing services for promotional materials, here are a few tips to help you with the design phase of the project.
How Can I Design a Business Flyer That Really Grabs People’s Attention?
1. Design With Your Target Audience in Mind
All marketing and promotional pushes, whether in print or online, should be designed for a specific audience, meaning those people most likely to purchase your goods and services.
Determining your correct target audience takes a bit of research. Sometimes, it’s helpful to review marketing from direct competitors to see what audience they're going after.
2. Keep the Layout Simple
While using bright colors and vibrant images is recommended, keep the actual layout of your flyer simple and easy to understand.
A cluttered, fussy layout will turn off readers and result in your hard work being discarded before it can be effective. Use simple, clear language and say what you need to in as few words as possible.
3. Create an Effective Headline
When handing a prospective customer a flyer, you want to make the biggest impact in as little time as possible. A catchy headline is crucial in this case, as it will grab the reader’s eye and keep them engaged.
Instead of using your business’s name in the headline, come up with a short, succinct sentence that gets your point across. For example, if you’re advertising your hairstyling business, something like “Fresh, affordable haircut & color in (location)!”
Along with design and content, choosing the right company to provide printing services is also essential to your marketing success. Miller Quik Print in Onalaska, WI, offers a variety of printing services for flyers, booklets, brochures, business cards, calendars, forms, and specialty items. There are also designers on staff who will offer recommendations and point you in the right direction. Call (608) 781-9465 to discuss your project or visit the website to request an estimate.