For restaurants, which rely on foot traffic and individual takeout orders to build a loyal customer base, sign advertising is a key element in marketing strategies. A well-designed, well-placed sign will generate attention, keep existing customers engaged in your business, and make a positive first impression on passersby. Whether you’re revising your restaurant’s signage or setting up a new eatery, use the following tips to create a sign that will help your business flourish.

3 Sign Design Tips for Restaurants

1. Use Branded Design Elements

One of the best ways to help customers feel at home and enhance their dining experience is to decorate your premises and materials with fonts, color schemes, logos, and other unique branding elements. When it comes to sign advertising, it’s important that the imagery and decorations contained in your outdoor signage are consistent with your branding.

Choose a recognizable logo for use on all your marketing materials along with a signature color scheme. In addition to your signs, decorate windows, outdoor dining umbrellas, and menus with the same scheme to strengthen brand identity.

2. Keep Text to a Minimum

It may be tempting to list information such as signature dishes or your business philosophy on your sign to make yourself stand out among your competitors. However, since most people see signs only briefly while going about their daily business, including too much text in your signage can make it harder to connect with potential customers.

Instead, restrict your sign’s text to the name of your restaurant, the style of food offered, contact information, and perhaps a slogan. Simplifying the text will make it easier for diners to identify and become interested in your restaurant.

3. Position It for Maximum Visibility

The size, shape, and location of your sign can also play key roles in how effectively your sign advertising attracts new customers. For instance, if your restaurant is near a major highway, you can position it so that it’s easily visible to drivers and include simple directions to help them find you. If you’re in a dense urban area where parked vehicles and traffic are likely to obscure your storefront, consider placing your sign higher up on an exterior wall, on awnings, or even on your building’s rooftop.

When you’re ready to get started designing and realizing a sign for your restaurant, reach out to Creative Blast Company in Cincinnati, OH. Serving businesses of all kinds throughout the Tri-state area for over 30 years, they specialize in routed and sandblasted custom wood signs designed to make lasting impressions on first-time and loyal customers alike. Visit their website to see some of their work for yourself and call (513) 251-4177 to discuss your needs and ideas with a helpful staff member.