When it's time to hang a sign for your business, it needs to accomplish several tasks. A well-designed business sign gives customers a sense of your brand and what they can expect when they do business with you. That story begins with the font you select for the lettering. 

What Are the Different Types of Fonts?

Selecting the perfect font for a business sign begins with understanding basic font styles and what they convey. All fonts fall into one of six categories: Serif, sans serif, slab, script, handwritten, and decorative. Any type can work on a sign, depending on the exact font and how it's used. 

Serif fonts, like Times Roman, are considered classic and traditional. The serif is the "foot" that appears at the top and bottom of each letter. Often used by tech companies, sans serif simply means that the letters in the font do not have a foot on each letter, having a modern, clean, and minimalist feeling. 

Slab fonts, conveying a solid, trustworthy brand, are serif fonts, but the serifs are heavier and bolder than traditional serif fonts. Script fonts, in contrast, are elegant and designed to look like cursive handwriting. Although they can covey formality and refinement, they can also veer toward trendy and fall out of fashion. 

The same goes for handwritten and decorative fonts. Handwritten fonts mimic handwriting and can be playful and quirky. Decorative fonts are similar and are often associated with a specific brand. 

What Are Some Other Considerations for Business Sign Fonts?

Regardless of the category a font falls into, the most important consideration for a business sign is readability. You want customers to be able to read your sign from a distance. Some fonts, especially script and decorative, can be hard to read when you mix upper and lowercase letters. 

A simple font is usually the best option, especially for multiple lines of text. Sans serif tends to be the easiest to read from a distance, but combining a bold serif font with a sans serif option for smaller text is an effective and elegant way to make your business sign readable and attractive.

Businesses throughout the Greater Cincinnati, OH, area have relied on Creative Blast Company for over 30 years to create high-quality, attractive, custom business signs. They can help you create the perfect design and choose the right fonts, and their craftsman will construct a durable and attention-getting sign that turns heads. Check out some samples of their work on the website or call (513) 251-4177 to get started on your project today.