Getting the word out to prospective customers about products and services is an ongoing task for many businesses. One way to accomplish this is with effective business development and marketing tools. For nearly a century, the Huntington Township Chamber of Commerce in Suffolk County, New York, has been a revenue-building resource for local entrepreneurs and young professionals.

With more than 600 members, the area’s leading economic development organization has witnessed the evolution of promotional strategies. While traditional methods such as television and radio advertisements continue to drive in foot traffic, there are a variety of new marketing tactics to consider.

Build An Online Presence

For one, the establishment of a compelling website can be an enticing draw for billions of people who go online every day. The key here is to design a site with features aimed at inviting web surfers to stop and pay attention.

From blogs linking topics to available products and services to prominently-displayed customer testimonials, business owners can make their websites stand out. As a member of the Huntington Township Chamber of Commerce, you’ll have access to a network of like-minded professionals who can suggest content management systems to build your online presence.

Use Competitive Analysis Systems

Another marketing tool that can help your business thrive is implementing a competitive analysis system to pinpoint why potential customers are buying from your competitors. There are programs designed to compare price points, evaluate marketing efforts, and assess online search engine rankings and external link activity. After collecting these pieces of research, you’re likely to have a better idea of what adjustments you can make within your own outreach business development plans.

Harness The Power Of Social Media

A third marketing strategy to help grow your business is to use social media channels. It’s not enough to just have Facebook, Twitter, and Instagram accounts! The forums should also be engaging, mobile-friendly, and consistently updated. Tweets and likes from satisfied customers can go far when it comes to spreading the word about your unique products and services.

The Huntington Township Chamber of Commerce has several networking opportunity committees to help their members discover proven marketing tools. The Education Committee is just one vital resource for business owners to exchange information on trends and other issues within the entrepreneurial space.

To learn more about becoming a member, call the Huntington Township Chamber of Commerce at (631) 423-6100 today. You can also visit the website for a host of information on how community organization can help your business start, grow, and thrive! Want to find more tips on business development? Connect with the Huntington Township Chamber of Commerce on Facebook, Twitter, and Google+.