Marketing your local business is a complex road to navigate. The ever-evolving social media landscape makes community engagement hard to keep up with. To help you build and maintain your online presence, the team at the Huntington Chamber of Commerce offers 3 tips for businesses to better grow and connect with their audience.

3 Ways to Leverage Community Engagement 

1. Connect With Your Audience

Whether you are using Instagram, Facebook, LinkedIn, or a combination of multiple platforms, connecting with potential customers and influencers in your community is an important first step to enhance your social media presence. Determine potential customers and add them as friends or follow their feed. This gives you the opportunity to get your name out there and offer value by posting relevant information, updates, and promotions. If your followers reach out with messages and inquiries, be highly responsive to leave a good impression.

2. Follow & Like Often

Part of growing your social media presence as a business resource means engaging often on the various channels that best suit your business. Liking and commenting on photos of people you follow maintains a steady and friendly connection. Your followers appreciate the gesture and often reciprocate, thereby strengthening your network.

3. Create a Posting Schedule

Keep track of when people are most engaged with your channels and share new content during those periods. It’s helpful to create a regular schedule and to monitor your performance and analytics to quickly evolve with your readership. Posting at peak hours increases your likelihood to gain followers and website traffic.

If you’re looking to improve your business, The Huntington Township Chamber of Commerce is your number one source for better community engagement and business development. Serving the Greater Huntington, NY, area since 1925, they’ve given businesses access to valuable resources to help them succeed. Connect with them online or call (631) 423-6100 to speak with a representative.