Small business owners often consider starting a social media page to help promote their services. Yet, diving into this world can be intimidating, which may leave them wondering if it is necessary. Committed to community and business development in New York, the Huntington Township Chamber of Commerce continues to advocate the importance of these pages, despite the hesitation. Here, they’ve even put together a guide to explain why social media is so invaluable.

Why Companies Should Invest in Social Media

Cost-effective Marketing

Most forms of marketing are highly expensive, like purchasing advertising time during television or radio programs. However, you can easily set up a free account on most social media pages, making this a cost-effective way to market your business and communicate with customers. You can even purchase ad space on the sites your customers love to use, enhancing your visibility at a much lower cost.

Enhanced Customer Reach

Social media allows you to improve your networking and overall reach to your customer base. For instance, with the appropriate use of keywords and hashtags, people will be more likely to find your business when searching the internet for similar services in your area.

Improved Interaction with Customers

Many users of social media pages see interactions with businesses as a form of communication, not as advertisement. While they may be more likely to ignore ad campaigns on television, they’ll see this outreach as a way for your business to connect with the community. This provides you the opportunity to interact with your customers, build better relationships, and make it more likely that they’ll reach out to you when they require such services.

If you’re interested in improving your business development, creating a social media marketing strategy should be your first step. And the Huntington Township Chamber of Commerce will be there every step of the way. Determined to provide great business resources, networking opportunities, and professional education, these experts will help guide your business development success. If you’d like to become a member, contact them at (631) 423-6100, or learn more about them online.