On any given day, an inbox is full of messages from companies promoting their products and services. The encouraging news is email marketing is still a viable way to reach consumers. The Huntington Township Chamber of Commerce in New York provides a number of educational opportunities for businesses to make the most of their community engagement efforts. They explain the benefit to this approach.

Why Invest in Email Marketing?

1. Reach New & Existing Customers

By definition, it is a direct mail strategy designed to reach new and existing customers. The online tool is often used to feature ads on products and services, offer discounts, and encourage repeat business from clients who've used the company in the past. Since it reaches a wide swath of potential buyers, business owners looking to promote a new product or service can use the community engagement channel to build interest.

2. Customize Your Message

Another benefit of email marketing is the ability to customize the message for a certain audience. Entrepreneurs can tailor content to target niche preferences. For instance, if a business is launching a new car pool service for school-age children, they can design a marketing message that resonates with busy, working parents and guardians.

3. Promote Without the Expense

In addition to building community engagement, email marketing is also an effective way to promote without having to spend an exorbitant amount of cash. The tool typically requires little to no up-front costs and pays for itself over and over through sales. Even if the content is tweaked or undergoes an overhaul, the changes won't have a huge impact on a business' bottom line.

If you're seeking a low-cost tool to reach general and targeted audiences, email marketing is a strong channel to build your business brand. The Huntington Township Chamber of Commerce provides a wide range of member services for groups and non-profits to increase their community engagement and marketing efforts. To learn more, call (631) 423-6100 for information on networking opportunities. Visit the website for details on becoming a member.