If you're running a small business, you don't necessarily have the budget to tackle all of the big picture marketing ideas out there. That's okay; there are plenty of affordable alternatives that boost business development. For local New York companies, the Huntington Township Chamber of Commerce has been providing support for endeavors of all sizes since 1925, and they have a few essential tips for anyone trying to market on a tight budget. 

Low-Cost Marketing Ideas for Small Businesses

1. Master Social Media 

The best part about today's startup climate is that anyone with access to a computer or smart device has a wealth of business resources at their disposal. One of today's most effective marketing tools is social media, but it takes effort and planning to make it work. With savvy scheduling and the right amount of research, though, you can get the word out conveniently and hold the attention of scores of followers across multiple channels. 

2. Take Advantage of Email Marketing

Businesses of all size are seeing a resurgence in email marketing, which is becoming increasingly more effective. One of the most popular and cost-conscious methods involves putting together a regularly-scheduled newsletter. The potential for these information blasts is vast, and email marketing is a great way to encourage new content that will contribute to further business development. You can even offer additional rewards—such as email-exclusive offers and bonus eBooks—for those who stick with the subscription. 

3. Make It Personal

The more active you are in person, the more likely people will be to remember you and what your organization has to offer. This could include anything from handing out business cards to investing in car magnets and partnering with other businesses to promote during local community events. When people witness you as an active presence within the community, they begin to see your business as a down-to-earth company worth supporting. 

Marketing doesn't have to be a burden on an otherwise modest budget. With a little creativity and a lot of earnest effort, you can make the most of these and other promotional avenues to spur business development and outreach. If you're ready to grow your small organization, get in touch with the Huntington Township Chamber of Commerce today. Visit them online to learn more about their member services, and give them a call today at (631) 423-6100 to find out about their events and networking opportunities.