How to Foster Community Engagement With Your Local Business
If you own a local business, community engagement can be a great way to increase your clientele and create positive change in your area. But doing so isn’t always easy, which is why the professionals at the Huntington Township Chamber of Commerce in Suffolk County, NY, assembled a helpful “how-to” guide for you below. For those who want to forge stronger ties within their community, the following tips are a great place to start.
3 Ways to Foster Community Engagement
1. Welcome New Members
When new members move into your community, stop by to welcome them in person or send a note. Also, personalize your greeting, so they don’t come across as generic advertisements or email blasts. You want to convey the particulars of your brand while letting the recipient know they are individual and important. You can also designate a greeter at your business who gets to know new faces, especially if you’re hosting an event. They should be personable and knowledgeable about your organization’s goals.
2. Sponsor an Event
A great way to forge strong connections with your community is to make charitable causes a priority. Sponsor a local event, like tree planting, or host an annual charity music festival. The gesture shows your commitment to the underserved, environment, and local economy.
3. Thank Your Patrons
Everyone appreciates gratitude, so reach out personally to those in your community who’ve become clients or frequented your business. Send personalized thank you cards or call them directly. Ask for their permission to tag them on Facebook and Instagram photos, or feature them in your weekly newsletter to include them in the sharing of your events and success.
Boosting community engagement benefits everyone involved and increases your organization’s reach. The Huntington Township Chamber of Commerce facilitates business growth and development through various programs and networking events. To learn more, call them today at (631) 423-6100 or visit their website to view their calendar. You can also like them on Facebook for regular updates and tips.