How Important Is Your Business's Online Reputation?
Even if you don’t run a web-based business, online presence is a critical part of building a brand and attracting new customers. In the 21st century, more and more people are turning to the web to look for plumbers, research attorneys, and find out what others are saying about a new restaurant. While the proliferation of internet resources may seem daunting, it also presents some incredible opportunities for businesses looking for ways to expand their community engagement.
Online Review Sites
Before hiring a professiona
l, many people search Google, Yelp, and other applications to learn more about other customers’ experiences. In fact, some polls indicate that up to 84% of people trust online reviews more than recommendations from friends. In some respects, their popularity has made hiring a roofer much like shopping for clothes on Amazon. What people say about your business may seem out of your hands, but you can build up an online presence and foster community engagement by encouraging satisfied customers to leave reviews on popular websites.
Social Media
Facebook, Twitter, and Instagram are much more than simple advertising platforms. They’re also powerful community engagement tools, allowing you to interact directly with your customer base. When people leave reviews or comments on social media accounts, others see how you respond, providing the opportunity to demonstrate your customer service capabilities. The most successful small businesses treat social media as a two-way conversation with their client base and a method for enhancing their online presence.
Harnessing the power of the internet can be daunting, which is why the Huntington Township Chamber of Commerce offers community engagement and development support to companies throughout the Suffolk County, NY, area. Since 1925, the organization has been helping local businesses connect with the people and resources they need to succeed. Visit their website or Facebook page to see their upcoming events, or call (631) 423-6100 to find out about the benefits of becoming a member.
About the Business
