For small businesses, visibility among the local community is essential to ongoing success. Being featured by nearby media outlets allows businesses to attract new customers and stay at the forefront of customers’ minds. To facilitate this important type of community engagement, there must be a link between small businesses and news organizations. Discover how the Chamber of Commerce connects savvy business owners with the media below.

How the Chamber Links Your Business With Local Media

Networking Events

A Chamber of Commerce will often host networking events, such as career days at an area high school. Many local businesses may be asked to participate. Typically, the media will cover these events, including local newspapers. By attending these gatherings, these businesses gain a valuable opportunity to connect with the media, thereby enhancing their community engagement.

Reporter Referrals

Sometimes, reporters will seek out experts within a particular industry. For instance, if a paper wants to write a profile on historical bakeries in the area, they might contact the local chamber for referrals, who in turn would recommend the bakeries that belong to the organization. Thus, being a member of the chamber can position business owners as trusted experts in their fields with a wide community outreach.

Media Meet & Greets

In addition to the networking events described above, local chambers may also host media-only meet-and-greets. At these exclusive events, chamber members can speak with reporters, news anchors, publishers, and editors firsthand. They can exchange business cards and establish direct connections with the media, who is ultimately the best source for boosting community engagement.

If you own or run a business in Huntington, NY, the Huntington Township Chamber of Commerce may link your company with customers, media, and key connections within the local community. Since 1925, this trusted organization has helped area business owners strengthen their community engagement initiatives for increased visibility and impact among consumers. View their calendar of upcoming events online or call (631) 423-6100 to inquire about membership opportunities.