Opening up a company is exciting—you get to devote your life to your passion. But, especially when the venture is small, business development plans, like marketing, will be the key to survival and growth. Many new owners don’t have the available funds to invest in a marketing program, but there are ways to advertise without spending beyond your means. 

What Are Inexpensive Ways to Market a Small Business?

1. Written Content

Having a simple website with industry-related pictures, a contact method, and a list of services isn’t enough anymore. Consumers conduct substantial internet research before making a purchase. Create a blog section on the site. Have a staff member or a freelance writer create articles that pertain to your industry and services. Write top-10 lists, collections of tips, and best practices. The more published articles you have, the more likely the search engine algorithms will view your site as an industry leader. Search algorithms will place the website higher in its rankings, making it more visible. 

Written content also benefits from being highly searchable. It increases search engine results and will grow your visitor-to-customer conversion rate. 

2. Comprehensive Networking

Develop and regularly update your social media accounts by sharing written content and images. Use the platforms to communicate with inquiring potential customers and ensure established clients are happy. 

There are also local networking events hosted throughout the year. Owners can learn new business development and marketing tips and meet with potential customers. 

3. Referral Programs 

Even in the digital age, word-of-mouth is still an effective business development strategy. Offer existing customers a reward—a free product, service, or a discounted rate—for referring new customers. The more people they tell, the more a business can grow. 

4. Internet Campaigns 

Internet engagement is a considerable element in any business development strategy. Consumers are more likely to make a purchase sooner when researching goods or services on a smartphone. Develop a mobile-friendly site with written content. The articles should have keywords relevant to your industry and services. These keywords will increase the company’s rankings in search engine results. If search engine optimization (SEO) is new to you, there are available classes that teach its best practices. 

When communicating with brands, consumers often prefer email. An email campaign has a high return on investment (ROI)—on average producing $44 for every dollar spent. In turn, companies offer nominal monthly fees for campaigns that can reach thousands of potential consumers. 

Since 1925, the Huntington Township Chamber of Commerce has used community events to help its members network and meet new potential customers. Both new and experienced business owners benefit from their educational seminars and training programs. Together, you will help this New York enclave to prosper continuously. As businesses grow, they create new jobs and attract more potential residents, which will create more possible customers. For more information on their business development plans, visit their website. To inquire about becoming a member, call (631) 423-6100.