The number of digital marketing tactics companies use to capture consumer attention can be overwhelming. For many small businesses, brochures still result in sales and loyal patronage. Use the following guide to learn why investing in professional brochure printing is worth the effort.

How Can Your Business Benefit From Brochures?

1. Convenient Reference Points

When a customer receives a brochure, all the information they need is easily accessible. From product descriptions to hours of operation and location, reference details are readily available. It's much easier to open up a brochure than to try to recall the name of a business and find it online. 

2. More Distribution Channels

Brochure printing also provides a range of channels for exposure. You can have brochures inserted in periodicals or displayed in shopping plazas. Depending on your offerings, you can target areas in the community where residents would be more apt to use your product or service. Your advertising visual will have a greater chance of being noticed by consumers passing by. 

3. Promote Discounts & Specials

A coupon that offers a money-saving discount is always enticing. Attract potential customers with tear-offs and other certificate items for seasonal and clearance promotions in your brochure. They’ll see time-sensitive incentives such as buy-one-get-one-free deals and membership sign-up extensions. With an expiration date listed, a brochure also provides a visual reminder for consumers to take advantage of specials before they’re gone. A promotion is also a strategic marketing path that can lead to long-term relationships.

Brochures are still an effective advertising tool. Bestype Printing in New York City offers top-quality brochure printing services for small businesses of all sizes and types. This company produces posters, banners, and business cards with fast turnaround times. They also offer book-binding options. Call (212) 966-6886 or visit the website to learn more about their printing services.