Putting on a business event creates opportunities to meet new clients and strengthen relationships with existing ones. However, to achieve these objectives, you need to ensure that they attend. Invitations play an integral role in first impressions and drawing people in, and you need stunning, professional ones to make an impact. Stick to the tips below and work with a professional printing service to get the best results.

How to Design Invitations for a Business Event

1. Choose the Right Paper Stock

The paper stock you choose sends a message. Cheap, flimsy paper will bend and fold and shows that you haven’t put much effort into the invitations. Opt for thicker stocks that feel professional and sophisticated. The weight also plays a role in the value and durability of the invitation. Visit a printing service company so that you can touch and feel the different paper stocks and receive recommendations from the staff. Also, make sure the envelopes match the design of the invitation.

2. Balance the Design

Fonts, colors, spacing, and layout all impact the quality of an invitation. You need a design that fits the copy comfortably and a crisp font that projects the theme and atmosphere of the event. Color can influence the message—brighter tones and color mixtures portray a fun and relaxed atmosphere, while smooth, muted colors and glossy finishes project an elegant feel. Add photos, symbols, or a logo to enliven your design. 

3. Choose a Quality Printer

You want to be confident all the hard work you put into your design pays off, so always work with a reputable printing service. When choosing one, make sure they use industry-leading printers and products and offer assistance every step of the way to ensure the final product meets all your expectations. Additionally, their delivery and products should be consistent each time you make an order. 

When you want to create a quality business invitation, contact Bestype Imaging. This Manhattan-based business is proud to serve clients throughout New York City. They offer a number of elegant, professional options for brochure and invitation printing, business cards, and book printing. Visit their website to explore their printing services and products. Call (212) 966-6886 to schedule a print or design job.