SMS marketing allows you to send text messages to customers via your business phone system. This crucial tool helps you reach customers and inform them of sales and promotional events, new product or service rollouts, and important updates and alerts. Before incorporating SMS messaging into your marketing campaign, review the following guidelines. 

Do:

Make messages short and punchy.

With SMS marketing, you won't have a lot of space to communicate with your customers — usually no more than 160 characters per message. Be sure to use those characters wisely. 

Keep messages short and to the point, and open with an attention-grabbing term like sale, special offer, or new product. This will ensure they keep reading and read the message entirely. 

Include a call-to-action.

It isn't enough to just inform your customers. You want them to take action based on the messages they receive. This might mean clicking on a link to learn more about a product or service, responding to the text to receive a discount code, or receiving early word about an upcoming sale and planning accordingly. 

Always include specific instructions in every text. Explicitly telling recipients what steps to take will help you see the results you want from SMS marketing. 

Don't:

Spam customers with texts.

Having a customer's phone number is a privilege, and it's not one you want to take advantage of. Don't bombard recipients with messages. This can get annoying quickly. 

Also, excessive texts can cause all the content to run together in a recipient's mind, diminishing the power of the platform and the importance of the information you're trying to share. Only send messages when there's new information you want customers to know.

Send messages at inconvenient times.

Think about the most advantageous times of day to send messages. Early in the morning and late at night should be avoided at all costs, as these times can disrupt recipients' routines and home lives. Aim for naturally slower parts of the day when most recipients may be more apt to reach for the phones: in the late morning, during lunch, or in the early evening.

When you need SMS marketing services in Columbia, MD, contact ACC Telecom. Since 1979, they have provided a wide range of telecommunications equipment and solutions. From business phone systems to videoconferencing tools, they have the strategies to keep you competitive in the modern marketplace. Call (410) 995-0101 or visit them online to discuss how you can improve your business phone system.