The proliferation of mobile devices gives businesses amazing marketing opportunities. That's why short message service (SMS) marketing has become an important aspect of advertising campaigns over the years. Business phone systems are integral for conducting tasks and communicating with the team, but they can also be an essential part of your marketing strategy. This guide can help get your campaign up and running.  

4 FAQ About SMS Marketing

Do any laws govern SMS marketing?

Businesses must adhere to pertinent laws and regulations when sending advertising messages to consumers. For example, the Telephone Consumer Protection Act of 1991 requires businesses to secure a consumer's consent before sending messages. If you fail to do so, you could be subject to stiff fines for every unwanted message sent. These issues can be avoided by asking consumers to opt in at the start of the campaign. 

Are there different types of marketing messages? 

It usually depends on your business, but there are a few common messages used in SMS marketing. This includes flash sales or deals, which provide information on short-term savings a consumer can access. There are also reminders for special events or happenings at your business. Some messages are even designed to play on a customer's behaviors, such as messages encouraging them to come back to the store after a long absence. 

How often should messages be sent?

Businesses must remain on the minds of consumers without being overly burdensome. Accordingly, one to two messages per week is often sufficient. If you notice that customers are opting out of SMS campaigns in great numbers, it's worthwhile to consider whether your texting frequency is appropriate.  

Which businesses should utilize SMS marketing?

Virtually every business can benefit from launching an SMS campaign. While this marketing approach is highly successful with young people, it also resonates with many older adults. It's a great way to supplement other forms of digital marketing, such as website creation and social media marketing. 

When you need a dependable business phone system, trust the team at ACC Telecom. Serving customers since 1979, they offer a wide range of technologies to ensure your business can thrive. Their A+ rating with the Better Business Bureau® shows their commitment to customer satisfaction, whether you're just signing up or need assistance with troubleshooting. Please call (410) 995-0101 to learn how to implement a business phone system in and around Columbia, MD. You can also visit the website for more information on their innovative solutions.