A second wave of the Coronavirus is here and is continuing to escalate with over 218,000 new daily cases in the United States on December 9th alone. In the last two weeks, over 2.6 million new cases have been reported in the United States.

Having a clear, well-defined communications plan to prepare for a second business lockdown is not just recommended- it’s essential. These five steps will ensure your business has the communications it needs to not only survive, but to thrive in the coming months.

The question of how to prepare for a second—and potentially longer—lockdown, points to one key item:

Communication.

Communication during a business lockdown means more than scrambling to patch up holes as you find them. It means building a comprehensive solution that addresses the unique challenges of a lockdown, both for your clients and for your team. People need to be in touch. They need to talk to each other, share thoughts, and see each other. It’s important to see facial expressions, read body language, and build personal connections, even when you’re connecting online.

You can’t afford to get it wrong. But getting it right means your business will thrive during a second wave of the coronavirus, and well into the future. Continue reading