Creating a commercial for your small business isn’t quite as easy as you might think. While it’s easy to assume that the job is complete with a catchy song and a few references to your mission statement, there is much more to consider for the message to resonate with your audience. Business services that are designed to help with marketing efforts know that to make a commercial truly stand out on cable TV or the Internet, you need strategy and consistency. Whether you opt to work with such business services or create the ad yourself, it’s up to you to familiarize yourself with the components of an impressive commercial. 

3 Things All Business Services Recommend You Have in Your Commercial

1. Branding 

Above all, your commercial should serve as a way to promote your brand and the culture you’ve created around it. The goal is to create a commercial that promises something only your company can fulfill. Design the script and set to reflect the brand image you have produced and incorporate elements that will leave a lasting impression. Include your company’s logo or colors as often as you can, include a slogan or tagline that will stick with your audience, and remember to create a sense of trust.

2. Community

If you’re running a small business, you need to keep a strong relationship with your local community. Getting recognizable community members or landmarks involved in your commercial will make the delivery seem more approachable and will encourage your targeted demographic to learn more about what you have to offer. Using real actors will make the service or product you’re selling seem much more realistic and allows your audience to envision themselves making use of it as well. 

3. Encouragement

At the end of your commercial, add a call to action. This is a string of sentences that explain to your audience why, when, and how they should get in contact with your company. At this point in the commercial, you should introduce the contact information required for potential clientele to get in touch with your team. Give clear, direct instructions as to how they can learn more about what you have to offer. 

Are you ready to get your company off the ground and make business services work for you? If you’re a resident of Rochester, IN, it’s as easy as calling RTC Communications. For over 120 years, they have been the area’s leader in high-speed internet, television, and voice services. With a mission to connect community members to one another and the businesses at their disposal, they go the extra mile to ensure easy access to voice and network services 24/7. For more help, visit them online or call at (574) 223-2191.