While retail store marketing plans often focus on enticing customers to make the shop a destination, the value of walk-in traffic can't be overlooked. Capturing the attention of potential customers who happen to be passing by is also a critical element of success. A great location and attractive signage are important elements to getting that attention, but the store architecture and interior design also play roles. An attractive and well-planned store welcomes new customers who weren't necessarily planning to stop in, and encourages them to return. Here are some ideas to consider when designing your business. 

What Are the Best Interior Design Ideas to Capture Walk-In Customers?

1. Add a Window 

How many times have you been compelled to stop in at a store because of an enticing window display? Unfortunately, many small businesses don't use their windows to the greatest effect, often because they aren't willing to give up floor space for a display. But a window display area that you can decorate for the seasons, holidays, or promotions can do wonders for your walk-in traffic. Work with your contractor to design a display area that allows you to be creative and design eye-catching windows that customers cannot ignore. 

2. Create a Focal Point 

Walk through any shopping center, and you will see that most stores have a bold focal point at the entrance. This might be a decorative wall with bright graphics, an unusual architectural element, or a curated display of merchandise. In any case, by creating a visual draw into your store, you can attract customers. Use bright colors, creative lighting, and vertical space to grab attention. Be sure to match the focal point to your branding, and use it to inspire the rest of the interior design to create a cohesive style and experience for your customers. 

3. Encourage Social Sharing With Photo Ops

Designing your store for social media can help drive customer traffic, and potentially build your online presence as visitors share photos and posts about your store. Highlight unique architectural or interior design elements in your store for photo ops. For example, murals, plant walls, lighting fixtures, even unusual paint colors can attract social media users looking for great backgrounds. Outdoor photo ops, like decorated benches, seasonal decor, and welcoming entrances can also bring in new customers. 

Get help designing a retail store that attracts and delights your customers from Jackola Engineering & Architecture. Whether you are starting fresh or renovating an existing building, this engineering and design firm has offices in Vancouver, WA, and Kalispell, MT, that can assist at every stage of the project. Their team offers a wide range of architecture, interior design, and engineering services that will make your business stand out. To discuss your project, call their Kalispell location at (406) 755-3208 or their Vancouver office at (360) 852-8746. You can also visit them online to learn more about their services.