Business cards are a compact, easy way to pass out your contact information to potential customers, clients, or colleagues. In one small card, your critical information is listed, making it simple for people to remember you and what you do so that they can connect with you in the future. They are essential tools for networking and boosting your business. To ensure your design is the most effective it can be, here are five tips.

How to Design an Effective Business Card

1. Critical Information

Space is limited on a business card so only your most pertinent information should be included. Your name, business name or logo, and your title within the company are important. In addition, include contact information like a phone number, email address, and website for your company or services. If there is room, you can include professional social media profiles, but don’t overcrowd the card if space is limited.

2. Fonts

Fonts should be easy to read and in a large enough size. If you choose fonts that are too ornate or difficult to decipher, recipients will only get frustrated. This is also true of tiny font sizes when you are trying to squeeze in too much information. Your important info should be visible at a glance. Save creativity for logo designs and artwork on the card.

3. Empty Space

Avoid filling both sides of your business card with text and images. Empty space not only helps the eye digest important information more quickly, but it also allows people to make notes, such as where they met you, what your services are, and other details that will keep you in their memory after the event is over.

4. Relevant

Make sure your cards are relevant to your industry. You should gear your design toward the clients and business associates who might want your services. If you have multiple areas in which you work, consider different sets of cards per industry. Keep your designs consistent with other marketing material you have for each area so that people can recognize your brand.

5. Professional Quality      

While there are many print-your-own options available, nothing beats a professional print shop’s capabilities. Printing services offer clean finishes, along with smooth edges, high-quality graphics, and thick paper stock that make a good first impression. People looking at your card will be able to tell the difference between do-it-yourself cards and those printed professionally.

For more than 30 years, America North Printers has offered Anchorage, AK, residents premier printing services. Whether your company needs new business cards or you are looking for brochures and catalogs, this print shop can help. Visit them online to learn more about their options, or call (907) 562-6416 today for more on their digital printing capabilities.