If you own a business that frequently sends mail to customers, one effective way to improve your branding is by designing custom envelopes. This product gives people an extra medium to connect to your business through, and it increases the business's visibility throughout its service area. Here are a few tips for making an eye-catching design.

4 Custom Envelope Design Tips

1. Find Balance

Most mail in the average person's mailbox today falls into two categories: junk mail and bills. Bills are usually in plain, official envelopes that advertise the institution's name and little else, while junk mail can either be similarly plain or very vibrant and busy to catch attention. To make your letters stand out, you need to find balance in the middle ground. Utilize vibrant, contrasting colors against the envelope's natural white space to catch a reader's attention and compel them to open your letter.

2. Use the Logo Effectively

When used effectively, the company's logo is one of the best tools for building your brand. It should be prominent on the envelope without taking up so much space that it becomes distracting or off-putting. Using the logo too many times risks making your mail look suspicious, so stick to once per side at most. Slogans, related images, and a branded font can help reinforce the logo without needing to overuse it.

3. Use Quality Paper

It might cost more initially, but using high-quality paper makes a significant difference in engagement. Quality, well-designed stationery makes a reader feel important and shows that you're putting effort and care into your letters. This builds trust and encourages readers to use your services. 

4. Take Advantage of Your Space

Effective use of space is a key aspect of any design project, but it's easy to overlook the part of an envelope that has the most usable space: the back. This is the perfect place to put a logo, symbol, or seal to identify your business and plug your brand. The back of an envelope also offers space for additional information, such as websites, phone numbers, special deals, and more. You still want to balance information with white space, but you have much more room to work with on the back.

If you need a place to print your custom envelopes, reach out to American North Printers in Anchorage, AK. For over 40 years, this family-owned business has delivered high-quality prints to help local businesses spread awareness and increase their reach. Learn more about their printing services online, and call  (907) 562-6416 to get a quote on your project.