Attending a trade show is a cost-effective way for businesses to market their products to new customers. If you’re going to your first event, get a custom banner and other essentials to help you stand out from the crowd. Here are a few must-haves to bring.

What Businesses Should Have at a Trade Show

1. Signage

If your booth isn’t in a highly visible area, having eye-catching signage, like a large custom banner, will help you draw foot traffic. Use bold fonts and bright colors to make an eye-catching design, and make sure the text is large enough to be seen from a distance. 

2. Business Cards

Trade show attendees communicate with multiple businesses throughout the event. Hand out business cards during every encounter to help potential customers remember your brand and services.

Make your company’s card stand out in a stack by applying an interesting sheen to it or using a textured material. These subtle details will help your card stand out to their eye and hand without detracting from your business’s logo, name, and contact information.

3. Promotional Items

Create branded swag so that you have free giveaways to offer when attendees visit your stall. These pieces can be used as conversation-starters or as a way to entice passersby to visit. Opt for useful items, like note pads, pens, and water bottles, to prevent your gifts from seeming immature. Giving away functional products will also ensure the attendee uses them, preventing you from wasting money and providing you with free advertising.

If your business is getting ready for a trade show, turn to America North Printers in Anchorage, AK. These professionals have provided companies with high-quality printing services for over 30 years. They’ll create branded brochures, posters, custom banners, and business cards so that your team stands out at any event or expo. Get more information about their products online, or call (907) 562-6416 to request a quote.