If you've dreamed about opening a restaurant of your own, you know that the location is integral to its success. However, the process of picking one is a complex one; it's much more than just setting up shop near the competition. Restauranteurs need to consider the entire master planning process in determining an ideal spot. Here are some key aspects of the process.

What Master Planning Factors Determine the Restaurant Location?

1. Accessibility of the Site

Your customers need to be able to reach your new location easily. Ideally, it should be close to the most common streets and highways. It should also have parking. In lieu of parking, it should be accessible via public transportation too.

2. Psychographics of the Area

Once you have a few possibilities, you'll need to look beyond the demographics of the area. Your team needs to understand the psychographics too. Whereas demographics indicate the basics like age, gender, and income bracket, it doesn't tell you where they spend their time and money; that's psychographics. Master planning seeks this kind of information because it's critical for any business' longevity. When you understand your prospective local customer base, you can cater to their needs and expectations. 

3. Construction Demands 

Every restaurant has its own architectural demands, but depending on the site, some may need more construction work than others. For example, opting for a location in a busy commercial area will not need as much construction, electrical, and plumbing work as something in an undeveloped region. 

Whether it's your first or your fifth, if you're eager to launch a restaurant, you can rely on Jackola Engineering & Architecture. A design-integrated firm with nearly 50 years of experience, they're a one-stop shop for all your master planning, architecture, and interior design needs. For insight into their process and a diverse portfolio of projects, visit their website. They have two locations, one in Kalispell, MT, and another in Vancouver, WA. To reach them in Kalispell, call (406) 755-3208. For Vancouver, call (360) 852-8746.