When something special is happening with your business, it’s important to let everyone know. From loyal customers to locals who may not know about your company, spreading the word to a large audience can help you drive sales. For this reason, using promotional items to inform everyone about your special event can pay off.

3 Special Business Events Perfect for Promotional Items

1. Grand Openings

Perhaps the most important event for any business is its grand opening. When your store is opening its doors to the public, generate excitement within the community by sending out postcards to locals. In the weeks leading up to the event, post a banner outside so passersby can find out event details. During the opening itself, you may also want to hand out incentives for the first guests, such as magnets, calendars, or stickers.  

2. Sales Milestones

Whether you’ve delivered your ten thousandth pizza or photographed 500 weddings, reaching sales achievements demonstrates your expertise in your field. To celebrate the event, consider mailing out coupons or presenting the recipient of the milestone sale with something special, like a free t-shirt or hat. Notify your local newspapers to leverage the positive press and generate more business.

3. Seasonal Specials

Lastly, if you’re swapping out inventory or offering limited time promotions, it’s important to target customers who may want to take advantage of special offers. Banners can come in handy for advertising deals. Mailers with discount codes are also helpful for drawing attention to time-sensitive specials.

If you’re seeking promotional items to let your target audience know about special business events, Great Originals in Anchorage, AK, can help. As the area’s leading source for custom printing, the company specializes in banners, postcards, and items like magnets and other giveaways. To learn more about how their services can help you maximize your business advertising, call (907) 561-8922 or visit the printers online.