Sending company newsletters to clients and customers is an effective component of modern marketing. The cost-effective tool allows you to build your brand's credibility, grow professional connections, and highlight your service or product offerings—all of which can boost profits. Make sure you're showing off your business's best side by following these tips. 

Do:

Cater to your audience.

To catch the eye of the recipients, you need to include subjects that matter to them. Research your audience before crafting a design to determine what details benefit them. For instance, a retail store's clients are likely interested in the next season's trends. Prioritize educational content, and accent it with promotional copy so that the reader isn't bombarded with ads. 

Keep it short and concise.

Thanks to the digital age, the average adult's attention span is around eight seconds. Keep your readers' focus by giving them the details in a quick and efficient manner. Use headings to introduce the topic, limit paragraphs to two to three sentences, avoid fluff, and get right to the point.

Don't:

Skip actionable items.

The ultimate goal of a newsletter is converting leads into clients or repeat customers. After giving them helpful information, you not only need to encourage them to take the next step, but you should also outline how to do so.

Common calls-to-action (CTA) include encouraging readers to follow your brand on social media, asking them to use a certain hashtag, or telling them they can learn more about a particular subject on the company's website. Utilize a QR code for each CTA to make the process quick and easy.

Pack it full.

Providing too much information is overwhelming, and cramming the whole page full also creates visual chaos. Both situations can result in the recipient not reading the newsletter. To prevent this issue, leave white space between paragraphs to create visual separation, add boxes to break up different topics, and include graphics and imagery for aesthetic appeal.

Bring your newsletter design to life with help from the team at Great Originals in Anchorage, AK. This digital print shop is dedicated to providing cost-effective products customized for each client's needs. From banners to postcards, brochures, and promotional items, they can create beautiful print products to assist you with building your brand. Browse their range of mailing and printing services online, and call (907) 561-8922 to request personalized assistance.