When you own a business, networking can be incredibly powerful for your company. Having a business card on hand can be crucial if you accidentally bump into a potential vendor in public or strike up a conversation with friends and family members who are interested in investing with the company. The following guide discusses several tips for designing a great product and why the details count.

How to Make a Great Business Card

1. Be Creative

Business cards can make a powerful first impression, but only if they stand out from the crowd. When you start working with a graphic designer, think about what the company does, what it stands for, and the kinds of materials you could incorporate to represent the business accurately.

Experiment with color, texture, and shape to make your card visually appealing. If you do leatherwork, consider incorporating paper with a leatherette finish and stamped text. A flower shop could request that the cards be cut into a floral shape, while a metal shop may order silver cards finished in a high gloss to mimic the steel they work with.

2. Keep the Message Simple

Business cards should contain essential information, such as your name, company website, address, and phone number. Resist the temptation to add lots of additional and unnecessary details. This can clutter the card, giving off a disorganized impression. If you want to provide contacts access to more content, consider incorporating a QR code that directs them to a video or website. 

3. Proofread Carefully

Never underestimate the power of proofreading. Go through the contact information multiple times to verify the address, phone number, and spelling of your own name. Ask friends, family members, co-workers, or strangers to look over the business card proof and point out anything they notice. A pair of fresh eyes can be the best resource for finding an error.

Some fonts have letter orientations and kerning that can make a word read differently than it's supposed to. These font fails can occur when one letter resembles another. Sometimes L’s can look like U’s, which could make an innocent word look offensive or unreadable.

If you are thinking about creating a business card, turn to the design experts at Great Originals in Anchorage, AK. This team of graphic designers and printers has been creating unique, eye-catching business cards, banners, and advertising materials for their clients for over 20 years. Whether you need brochures, newsletters, promotional items, or postcards, this company is equipped to help. Learn more about their services online, or call (907) 561-8922 to speak with a friendly team member about your next project.