When running a business, the smallest decisions can have a significant impact on its growth and success. Even the paint colors for your building's storefront and interior must be chosen with care. These colors should reflect your brand as well as effectively draw customers into your building. In fact, there’s a science to making paint color decisions. Read on for details.

Common Color Choices and Their Impact

As you begin to select certain paint shades for your business's exterior or interior, it can be beneficial to understand the emotions that certain colors can evoke in viewers and potential customers. The most popular commercial paint color is red. Thanks to its vibrancy, it suggests power, confidence, and energy. Being close to red in the color spectrum, orange has a similar effect. The same could even be said of pink, but it’s more often associated with romance and beauty, and its relative softness mixes excitement with contentment or peace.

In contrast, blue conveys tranquility and trustworthiness, while gray is inviting and humble. Green is relaxing as well, but it also inspires receptiveness, open-mindedness, and productivity.

Criteria to Consider When Choosing a Color

The best paint colors for your business will depend on your industry and brand. Restaurants, marketing agencies, and retail stores tend to do well with reds, oranges, and pinks because they invoke a sense of urgency or even hunger.

If your business focuses on healthcare, finance management, real estate, or law, choosing blue, gray, or green can cultivate an atmosphere of trust, calmness, and security.

Whichever paint colors you choose for your interior or exterior paint, opt for a saturated or high-chroma shade if possible. Saturation and chroma refer to the color’s intensity or purity; the higher the saturation and chroma, the more eye-catching it will be. Also, be sure to analyze your target audience. If your business is geared toward children — for instance, a daycare or a pediatric clinic— bright, solid colors can cultivate an engaging, child-friendly atmosphere. Adults, however, usually prefer comforting or complex shades and patterns.

When it's time to elevate your business with a fresh coat of paint, visit Fairbanks Paint & Glass in Fairbanks, AK. With an extensive inventory of paints, painting equipment, and other supplies, this team of specialists will provide your business with a vivid, high-quality paint selection. They can also provide strong, energy-efficient window and door glass for your building. To get started, call them today at (907) 456-7758 or message them online.