When partnering with a web hosting service provider to publish your website online, little matters as much as which pages your target audience will see when they visit. As a key component of your marketing plan, your website should include content that's useful to potential customers while accurately reflecting your business. Whether you're setting up a basic web presence or something with a lot of information, be sure the site has these essential pages in the navigation.

What Pages Are Essential for a Small Business's Website?

1. Homepage 

What customers see on your homepage shapes their first impressions of your company. Keeping this in mind, your website's main hub should be visually appealing, showcasing your business and its offerings. Put yourself in the shoes of your potential customers when designing how they're welcomed.

It's best to create succinct copy, provide a seamless user experience, and display your logo and brand to help customers remember your company's name and identity. Web hosting services can also assist you in selecting photos and other features that are optimized to avoid slowing down your site's loading time.

2. Services/Products 

Depending on the nature of your business, make sure to include a page dedicated to your products and/or services. This is the chance to showcase your offerings and how they can help your customers, potentially converting them from a visitor to a future client. 

To help them easily navigate and learn about your solutions, prioritize creating an interface they can navigate through easily. Product and service descriptions should fully explain how your customers can benefit from them. 

3. Contact

This website page is important because it contains where and how your potential clients can reach you. Having this portion encourages them to connect with you. Typically, it contains your telephone number, email address, social media channels, and mailing address. 

You can even opt to create a customized form on this page where they can submit questions or feedback. If you have a physical location, adding your store hours and an embedded map location can help them find you. 

4. About 

Your About page can help you share your brand’s story, elaborate your vision, highlight accomplishments, and introduce the people on your team. By allowing potential customers to get a glimpse of your company’s story and purpose, you also allow them to learn more about the human side of your business, building trust and an emotional connection. 

If you are ready to launch a website for your small business in Wapakoneta and Saint Marys, OH, trust TSC for reliable web hosting services. Since 1921, this internet service provider has served clients across the area by offering high-speed internet, cable TV, telephone connections, and more. By taking advantage of their web hosting service expertise, you can help your business thrive and reach new audiences online. To learn more about their available packages, call them today at (419) 739-2200 or visit them online to view their offered solutions.