Smart TVs allow you to harness the power of your high-speed internet connection to easily access all of your favorite streaming platforms. Roku® and Amazon Fire TV® are two of the most popular options on the market, each with a variety of features that can make it hard to choose. Here's what you need to consider if you’re trying to decide between these amazing smart TVs.

Roku TV

Over a dozen manufacturers offer TVs with built-in Roku software, which gives you more options at a variety of price points. While Roku previously struggled to keep up with Amazon Fire sticks, the newest TV models are lightning fast, as long as you have a stable internet connection.

The Roku TV gives you access to thousands of apps and countless programs through a simple, easy-to-use interface. The left side of the screen features a vertical menu, while the right features a grid of large, easy-to-read boxes representing different apps.

Amazon Fire TV

While Amazon’s TV offerings are among the fastest in the industry, you’re limited to products from two brands. While you can connect your Netflix and other streaming accounts to an Amazon Fire TV, these devices primarily give you access to the Amazon library.

Most importantly for many users, Amazon’s menus are much more complex, with several horizontal scrolling bars offering shows and movies that may not align with your viewing habits. If you’re used to the streamlined experience of Roku apps, the complexity of the Amazon interface can potentially be frustrating.

Which Option Should You Choose?

While Amazon Fire and Roku TVs offer similar performance, depending on your high-speed internet connection, they differ dramatically when it comes to user experience. The Roku app has always been designed with TV viewing in mind, while Amazon has adapted its website-based interface. This makes Roku much easier to use and navigate from across the room.

Roku TVs search function also performs better, and accessing other apps and programs is much more straightforward. The ease-of-use and staggering options provided by Roku TV make it a much better option over the Amazon Fire TV, which is impressive in its own right.

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