In today’s world, online shopping has become the norm. For aspiring small business owners, this prospect may be exciting—you can start building your brand from home without the expenses of a brick-and-mortar location. If you’re looking into web hosting services and site design, use the following tips to make the most of your online store.

3 Website-Building Tips for Your Online Business

1. Use Visuals to Draw Them In

If every one of your website visitors is greeted by a block of text, they may not be interested in sticking around to read through and process information about an unfamiliar topic. That’s why it’s key to start generating interest right away with engaging visuals.

Make sure your landing page instantly grabs attention—for example, if you’re selling surfboards, take up the whole screen with a slow-motion video of your product in action. Even if a customer isn’t an avid surfer, they’ll be captivated by the striking visual of a clear, cresting wave and thrill-seeking athlete. If you don’t yet have professional video footage, use a high-quality photo to showcase your brand, and make sure it’s big and bright.

2. Leave Space for Reviews

If you’re selling products, you’ll want to show potential customers they can expect to be satisfied by what they’ll receive in the mail. The best way to do so is with reviews. After each customer receives their order, send them an email asking to review the item.

Give them an option to rate the product from one to five stars as well as add photos of the item being worn or used. On your website, these customer reviews will show up under each product, letting browsers know that they can make a purchase with confidence. The reviews may also offer helpful insight, such as whether a pair of shoes runs large or true to size.

3. Offer Help

As they marvel at your photos and skim the reviews, interested customers might have questions. Instead of allowing those queries to turn into doubts, offer instant assistance through a chat box. This will appear at the side of the screen, so customers can ask questions about sizes, shipping, and customization. That way, they don’t have to wait a couple of days for an email reply, and they’ll be more likely to finish out the sale right then and there.

If you’re eager to start building your brand from home, reach out to TSC of Wapakoneta and St. Marys, OH. This reliable company offers web hosting services and high-speed internet connections to allow you to optimize your workflow and start expanding your clientele. Since 1921, they’ve worked to provide area clients with the latest and greatest in telecommunications. To learn more about their web hosting services and bundles, call (419) 739-2200 or visit the website.