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Custom t-shirts with your logo are fantastic marketing materials for your business or organization. Whether you hand them out to loyal customers and supporters or outfit your employees in them, apparel with your logo will be seen by countless individuals in the community. To make the best possible impression and create a memorable impact, here are a few factors to consider when designing a logo.

A Guide to Designing Logos for Custom T-Shirts

What Are the Characteristics of a Great Logo?

The best and most enduring logos are simple but memorable. Too many colors or design elements will detract from your core message. A logo should also have staying power; in other words, aim for timeless over trendy. Lastly, great logos are appropriate for their respective fields. A children’s brand, for instance, might use bright, primary colors and playful shapes, while a law firm would feature bold lines and subdued colors to convey professionalism.

Which Design Steps Should I Follow?

custom t-shirtsBefore you begin the design process, first identify the values and core principles of your brand. Then, determine which design elements represent these characteristics best. Cool tones like blues and greens conjure soothing emotions, while vibrant hues like red spur excitement. You can also browse through logos in your industry to get some inspiration. Just be sure to use research as fuel for ideas and avoid close imitation.

Once you’ve done some brainstorming, contact a design professional and give them as much information about your vision as possible. They may have you fill out a questionnaire, which will help them deliver on your expectations. Then, they’ll provide an initial sketch and request feedback. They will complete a revision and repeat the process until you’re satisfied the logo is perfect for custom t-shirts, business cards, and other promotional products!

After working hard to produce a logo you’re completely satisfied with, you’ll also want to make sure you’re working with the best source for team apparel. Image World in La Crosse, WI specializes in embroidery and screen printing and has delivered high-quality products for teams, businesses, and organizations for more than 20 years. Learn more about their services on their website, or call (608) 788-8585 to get started on your custom t-shirts today.

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