Over-the-top (OTT) video services—like Netflix® and Hulu®—bypass satellite and cable providers to deliver viewers' favorite shows and events directly over the internet. Ten years ago, OTT services appeared to be spelling the end for cable TV, but providers have since innovated their broadcast products to better compete. Here's a quick breakdown of what cable is doing to stay on top of the competition. 

How Cable TV Has Embraced On-Demand Viewing

What OTT Offers 

When streaming, on-demand, and OTT services began rising in popularity, their main draw was the convenience of on-demand viewing, often free of advertisements. TV watchers no longer had to sit down at a set time to watch their favorite shows, and they didn't have to wait for reruns to watch specific episodes or story arcs. They also didn't have to commit to watching an entire movie or episode in one sitting. The viewing experience was easily customized to fit the needs of the moment. 

And as streaming technology developed, OTT services offered unique mobility. Desktops, laptops, tablets, and smartphones were all capable of streaming on-demand video, making it easier than ever to watch TV and movies while on the go or on vacation. It even became possible for a family to watch multiple shows on multiple devices at once, all in the same room. 

How Cable TV Has Adapted

To keep their market enticed, cable providers had to adapt quickly, especially after streaming quality started to match the high quality that was a major selling point for cable TV. Some providers developed highly customizable packages, allowing the customer to handpick their favorite networks to gain access to. These "skinny bundles" gave more control to cable users and often saved them money on the unwanted channels that came in larger subscription packages. 

Nowadays, many cable providers include online access to certain channels, allowing viewers to watch TV from a computer just by accessing a website and logging in. Others have even started pairing with OTT services to offer an integrated product. Along with your favorite channels, you can also receive a subscription to a partnered streaming service, all under one price tag.

If you're looking for the reliable, high-quality service offered by cable, reach out to Delhi Telephone Company in Delhi, NY. For over 120 years, this business has adapted to offer the community the highest quality of communication and entertainment products. Their cable packages include access to over 180 channels with on-demand integration. Learn more about their cable options online, and call (607) 746-1500 to start your service.