A catchy slogan is an integral part of your company’s brand identity. The right phrase will let the world know what you value, who you serve, or how you perform. Because the slogan has to be memorable while remaining true to your mission and relevant to your products, it’s wise to create a phrase with longevity. You can then enlist an advertising company to print your new company saying on your promotional items, and you can post your new branding on social media. If you determine what kind of image you want to portray, it will help you come up with the perfect phrase. Below are a few tips for getting started. 

3 Tips for Devising a Business Slogan 

1. Keep It Simple 

The most memorable slogans are comprised of just a few words. Consider Nike’s “Just Do It,” McDonald’s “I’m Lovin’ It,” or AutoZone’s “Get In the Zone.” To create a four-word phrase that exemplifies your business, consider a single verb or adjective that highlights what you do, and take it from there. If you’re having trouble and a single word is all you can come up with, you can ask an advertising company to help fill in the rest. 

2. Make Sure It’s Descriptive 

A great slogan can stand on its own. In other words, it serves as a complete thought that informs consumers without the need to provide any background information. Consider what differentiates your business from all your competitors, and then try to sum it up in a single phrase. 

3. Be Honest

Consumers are wary of companies that refer to themselves as “the best.” These kinds of unimaginative cliches don't invoke trust, and more often than not, they can be off-base. Instead, find a way to quantify what you do. While not their primary slogan, McDonald’s “Over 99 Billion Served” campaign stating the number of burgers sold since 1993 was certainly impressive and memorable. Are you a family-owned company that has been in business for decades? Does your team have a century of combined experience? Use these questions to fuel the root of your slogan, and you’ll be provided with a foundation for a great branding opportunity. 

For help creating your company’s slogan, turn to KAK Industrial Ad Specialties. Serving the Greater Rochester area for more than 50 years, this New York advertising company provides aid with ambitious marketing campaigns. They’re also happy to help clients bring their own campaigns to life by providing thousands of promotional items that can be completely customized. To learn more about the products and services they provide, visit their website. To discuss your marketing needs with a leading advertising company, call (585) 865-6105.