A corporate event can be a fantastic way to build your brand, attract new clients, and get your promotional items in the hands of future customers. While planning a banquet, trade show, or product launch party isn’t easy, with some careful planning, these events can deliver significant returns on your investment. Below are a few tips for putting together a successful event.

How to Plan a Corporate Event

1. Stay Focused

Having a tightly focused event will make planning easier and minimize the moving parts you have to manage. Are you introducing your company to future clients or recognizing the achievements of certain staff members? Keeping your eye on those objectives will help you avoid getting sidetracked by time-consuming diversions.

2. Set a Budget

Venue costs, food, drinks, entertainment, and the other expenses of throwing a corporate event can quickly snowball, so figure out in advance how much you can afford to spend. Religiously sticking to your budget will help narrow down your options and prevent last-minute cuts, which can be frustrating and embarrassing.

3. Don’t Forget Marketing

If your event is open to people outside your company, you’ll need an engaging marketing campaign to generate interest. Depending on the nature of your event, you may want to set up separate social media accounts centered around the event, host contests and giveaways, and buy ads targeted to your audience.

4. Choose Your Promotional Items Carefully

Custom t-shirts, pens, and other promotional items are extremely effective, as long as they’re chosen carefully and produced professionally. Try to choose products that reflect the theme of your event and choose a printing or advertising company with a reputation for producing quality items that your customers can use for years.

If you’re planning a corporate event in the Rochester, NY, area, KAK Industrial Ad Specialties has the expertise and equipment to help make it a success. Their inventory features thousands of high-quality products, from pens to polo shirts, any of which can be customized to match the theme of your event. Visit their website to learn how they make the best promotional items in the business and follow their Twitter for more marketing tips. Call (585) 865-6105 to speak with an expert designer today.