A major part of increasing brand awareness is getting your business logo in front of as many people as possible. The more often it’s seen, the faster consumers will start to recognize it and build trust in your company. One of the most effective ways to reach your target audience is with promotional items, especially when attending a conference or trade show. However, the endless amount of products to choose from can make it challenging to know which will be the most successful at drawing interest in your business. Below are a few options to consider.

4 Promotional Items That Will Increase Brand Recognition

1. Wireless Charging Accessories

In today’s digital age, consumers are constantly in search of the latest tech accessories to help them stay connected and make their lives more convenient. With wireless charging products becoming more popular in the last couple of years, offering promotional items such as power banks and car chargers will show your business is up-to-date and innovative. These can also be put to immediate use when those attending a trade show or fair start to run out of battery life.

2. Pens 

If you’re looking for products with a long shelf life, branded pens top the list. Most people still have reason to use a pen on a daily basis, and every time they pull it out, they’ll be reminded of your company. Additionally, pens frequently pass through multiple hands, which means there’s a potential of reaching an even wider audience.

3. Vacuum Tumblers 

Drinkware is always a well-received promotional item. While you can’t go wrong with a mug, upgrading to a vacuum tumbler will help fit the busy lifestyle that many consumers have in this day and age. These containers keep beverages hot or cold for hours, making them the easy choice for transporting coffee and water throughout the day.

4. Tote Bags

For the many consumers concerned with living a more sustainable lifestyle, reusable tote bags are a welcome alternative to paper and plastic shopping bags. They can carry these around and use them for new purchases or to transport everything they need for a day at the beach or to go from the office to the gym. 

If you’re looking for promotional items that will market your brand in a unique and creative way, turn to KAK Industrial Ad Specialties. They offer a wide selection of quality, attractive products at affordable prices. Backed by more than 50 years of experience, they’ve helped countless companies across Monroe County, NY, build up their brand recognition to improve sales and secure customer loyalty. Call (585) 865-6105 to request an estimate, or visit them online to learn more about their services.