When retailers want to boost their revenue, they often focus on delivering in-demand products for competitive prices. However, these strategies aren’t always enough to incite consumer interest. If you need to bring more customers into your store, you should focus on how to revamp the outside. By boosting the appearance of your storefront, you can show off your inventory, refine branding, and highlight money-making deals. From superior signage to commercial glass repair, below are a few ways you can get more eyes on your shop.

How to Make Your Store Appealing to Shoppers

1. Upgrade the Signage

Customers use signs to know where—and what—your business is. Rather than choosing plain or small lettering, opt for signage that helps your business stand out from the competition. For example, you can get a custom neon sign to highlight the store after sunset. Big, bold, and colorful letters can also draw focus.

Whatever sign you go with, choose one that you can see from a distance and is visible from various points. If possible, try to incorporate elements that illustrate what your business sells. For instance, a pet store sign might display paw prints, while a hardware store could feature a hammer-and-nail logo.

2. Enhance the Exterior

A well-maintained storefront shows that a business cares about its customers. As such, you should fix any issues affecting the look and function of your shop’s exterior.

For example, commercial glass repair can eliminate cracks and chips that cheapen the image of your store. You should also make sure that all exterior lights work so that customers can see your shop and feel safe as they approach.

3. Declutter the Displays

Although you should show what your store is offering, putting too much of your inventory in the window display can make it challenging for shoppers to focus. If you want to draw their attention, you should showcase new products, discounted goods, or seasonal items—such as bathing suits or Christmas decorations.

If your windows are too small to create a visually-enticing display, consider installing floor-to-ceiling panes. These extended windows will give you more room to present products, as well as increase natural light in the store.

When you need to upgrade your store windows, turn to Consumer Glass. Serving residential and commercial customers in O’Fallon, MO, as well as St. Louis and St. Charles metro area, they offer high-quality glass that will make your shop sparkle. And if cracked windows are impacting your aesthetic, this team can provide fast and affordable commercial glass repairs. Visit them online to learn more about their services—including car window and windshield installation. To request an estimate, call (636) 397-6800.