Business expos are a valuable way to meet new people, market your company, and gather fresh ideas for inspiration. To get the most from these networking events, though, you need to approach them with an open mind and a little extra preparation. Putting in the work before and during the event can result in some exciting new opportunities and partnerships afterward. Here are some tips to keep in mind when attending this event.

How to Aim for Success at a Business Expo 

1. Create a Dynamic Display 

If you're exhibiting at the expo, make your display eye-catching and engaging. Use bold colors and graphics to stand out as an inviting area where people want to stop and talk. A representative should always be available to answer questions and greet anyone who visits the booth. If you're providing a giveaway, chose something unique and relevant to the attendees that they'll want to win. 

2. Talk to New People 

When attending networking events, it's tempting to use the time to catch up with old friends and colleagues. This is especially true after the last year when you likely haven't seen many people. However, to get the most out of a networking event, challenge yourself to meet new people. 

Identify a few individuals before the event you want to meet, and do some research to prepare for the conversation. You might congratulate them on a recent business achievement, for instance, or ask questions about a new project they announced. 

3. Schedule Follow-Ups Right Away 

Many networking event attendees never actually follow up with the people they meet, potentially losing out on valuable customers or contacts. Whenever possible, follow up right away to schedule lunch or coffee. Set aside time on your calendar for the days following the event to reach out to these new contacts. 

If you promised anything, such as sending more materials, sharing an article or contact information for another person, or a call to schedule a demo, take care of it right away. If you don't follow through with promises, it looks unprofessional and can dampen the relationship before it even starts. 

Business owners in the southern Metro Atlanta, GA, area should plan to attend the South Fulton Chamber of Commerce Inc business expo this August to connect and reconnect with other business leaders. As a leading organization for business owners and professionals in the area for 70 years, they're committed to supporting members through business development opportunities, networking events, and education to foster community growth and success. Call (770) 964-1984 to learn more about upcoming events and visit their website for details about becoming a member.