Networking has long been a critical part of supporting a successful career and growing businesses. Unfortunately, the pandemic meant most networking activities had to move online to social media, virtual conferences, and video chat happy hours. Although organizations have started hosting in-person business networking events again, not everyone feels comfortable attending public gatherings yet. And with so many people working from home at least part-time, engaging in virtual networking is still important. Here's how to get the most from your online interactions and build your professional network from home. 

How to Build Business Relationships Online

1. Boost Your Profiles 

Sites like LinkedIn are built for business networking, so make sure your profile stands out. Spend some time making your profile the best it can be, so it makes a good first impression. 

It's essential to add a professional-looking headshot, update your work experience, and boost your profile with writing examples, skills tests, and other details that tell people who you are and what you're about. This way, when you reach out to new connections, they can get a sense of your work and experience at a glance. 

2. Post Quality Content

Whether you create content yourself or share others' work, providing quality content helps increase your visibility and establish your reputation as a thought leader. Sharing relevant blogs, videos, and other resources with insightful commentary can help start conversations and provide a point of connection with industry leaders and other possible contacts. 

3. Attend Online Events 

Even as in-person events return, companies are offering online options like conferences and masterclasses. Attending these will enhance your knowledge while presenting an opportunity to connect with like-minded individuals.

Ask questions and use the chat feature when it's available to connect with other participants with thoughtful feedback and comments. Don't be afraid to reach out to presenters and other attendees after the event as well. Sharing your thoughts on the experience can open the door to new relationships.

4. Engage With Your Existing Network

Business networking is not just about making new contacts. It's also important to nurture your existing relationships. Make a point of reaching out to people you've worked with in the past, even just to check in and say hello. 

Working virtually has its advantages, but it can also be isolating. Hearing from a colleague via email, text, or instant message can help you both feel more connected to the "outside world" and support stronger relationships. Keep messages short and encouraging, and avoid immediately asking for anything. 

If you're a business owner in Southern Metro Atlanta, GA, get involved with South Fulton Chamber of Commerce Inc. to connect with other leaders. For 70 years, this local organization has supported members with business networking and development opportunities and events, all focusing on helping them grow and succeed. To learn more, call (770) 964-1984 and visit their website for details about becoming a member.