Amid social distancing recommendations, many nonprofit organizations are pivoting to online networking events to raise awareness and collect donations for their chosen cause or charity. While advances in technology have made it easier than ever to host online events, it can be challenging to stand out among competitors. To ensure your virtual fundraiser is a success, here are three practical tips to follow.

How to Host a Virtual Fundraiser

1. Create an Online Contest

Online competitions are a fun and interactive way to raise money for your organization. Use your imagination to come up with an exciting theme that’s relevant to your organization, such as a photography challenge, writing competition, or costume contest.

The competition can be hosted live or by submission. Ask contestants to pay an entrance fee while giving voters the opportunity to contribute as well. Finally, be sure to offer prizes to encourage participation. 

2. Organize a Social Media Takeover

Networking events on social media allow you to work with corporate sponsors and local businesses to increase your reach and bolster awareness of your cause.

To host a takeover, find a corporate partner who will allow you to "take over" their social media accounts for one day. Use this time to provide valuable insights into your organization’s cause, link to your website’s mission statement and social media accounts, and draw attention to your online donation form. Prepare relevant and appealing content and calls to action in advance of the event to maximize interest and the number of leads you generate. 

3. Hold a Livestream Event

With many individuals still social distancing, video engagement has become increasingly popular. Livestreaming a digital class, workshop, auction, or live music performance is a great way to connect with your audience virtually while also offering a valuable or entertaining experience.

If possible, invite a professional to donate an hour or two of their time to your livestream, with proceeds going to your cause. Request donations for viewing or implement a "virtual tip jar" to collect funds throughout the stream.

To promote your next virtual networking event, contact South Fulton Chamber of Commerce Inc in Union City, GA. For nearly 70 years, the organization has helped local business owners and nonprofits succeed by offering networking opportunities, business recruitment, and new avenues for growth. Contact them today at (770) 964-1984 to learn how to become a member or visit them online to learn more about their services.