When you own a business, the holiday season comes with a particular set of demands. With so many people searching for gifts and ways to spend time with others, it's essential to stand out from the competition. Besides examining what kind of products and services you're offering, you can also retool how you're advertising them. If you're wondering what types of business advertising techniques you should adopt during the holidays, consider the following.

How to Raise Customer Engagement This Holiday Season

1. Gift Guides

Gift-giving is at the top of many priority lists toward the end of the year. If you put together a gift guide that highlights your products or services, it shows customers that you can go a step further for them than the competition.

These guides don't need to be too complicated. For example, if you own a cafe, it can be as simple as listing drinks for different types of people to enjoy while spending time together.

2. Regular Contact

Use social media or set up an email newsletter to increase customer engagement and retention. You can also set up a text messaging service. Whichever medium you choose, make sure to be consistent and relevant to what your customer base needs.

You might use a newsletter or text blast for basic business advertising, such as upcoming sales and new products, or you could share developments and milestones about your business. The latter is especially great for small, burgeoning companies; customers love to know how they might have contributed to the success of a local business.

3. Loyalty Program

Finally, consider a loyalty program that incentivizes consistency. A program like this is valuable during the holidays since people will be shopping more than usual. If they know they'll be rewarded for coming back to your business, they'll be more likely to do so. Alternatively, you can make it simple and offer something like a discount code for following the business on social media or early access to sales for signing up for an online newsletter.

Whether you've just started up or have been around for decades, there’s always room for valuable business advertising advice. Based in Union City, GA, South Fulton Chamber of Commerce has provided local businesses with guidance and networking opportunities for more than 70 years. They understand that all companies, large or small, impact the overall community, so they offer various resources to facilitate growth. Learn more about membership benefits online or call (770) 964-1984 to speak to a team member about growing your business.